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Steve Warner

SENIOR LEVEL MARKETING PROFESSIONAL 

 

Phone:

818-400-3459

 

Email:

warner.a.steve@gmail.com 

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Work Portfolio Site Link:

https://drive.google.com/drive/folders/1BiCLt1QMcNXRrSU0QTAgrnZmm4ZNeLjh

 

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Hello! I'm Steve

 

I have been in the marketing and relationship business, product management, product marketing, sales and communications profession for over 20+ years. Let's talk about what experiences and roles I might play to further assist your company, brand, or product to help take it to the next level. Drop me an email or give me a phone call and let's work on something together to make it truly special. 

EXPERIENCE
EXPERIENCE
2020-2022

Sr. Digital Content Strategist

  • Developed on-going content for national big box retailers such as Costco, Amazon, AutoZone, O'Reilly, Target, & Walmart 

  • Provide content for IoT Shopify internal company websites for a best-in-svc. development

  • $2.5M New Business through SEO / SEM / PPC / E-mail marketing campaign development in 2020

HORIZON BRANDS 

Costa Mesa, CA 

Advanced strategic IoT content development for the companies four premium websites (TypeSauto.com, KodaBuilt.com, BVQhome.com, Letsyada.com) including video, photography, and social media geared around best-in-class SEO/SEM practices. Direct report to C-suite level managers, (CEO, VP of Sales, VP Marketing Director) to accurately asses digital campaigns with adjustments according to data-driven facts. 

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  • Ideated and developed all content strategies with outside creative agencies, video, digital, print, social media assets in company’s multiple products, sales channels, and websites.

  • Managed strategy and budget compliance, as approved by C-Level executives for annual planning.

  • Direct report to the management of all advertising agencies.

  • Worked in a team environment to analyze and apply available business intelligence to meet company goals.

  • Developed brand identity of products through SEO/PPC/SEM  campaigns.  

  • Daily collaboration with four Project Managers to implement new and modified content production. 

2018-2020

Marketing Manager

  • Managed day-to-day marketing operations with a team of 3 direct / 3 indirect personnel 

  • Creation of SaaS CarMD.com tactical marketing/website for Top tier Oil/Gas MFG 

  • Instrumental in company implementation of CRM system

2017-2018

Sr. Marketing Consultant Professional

GLG (GERSON LEHRMAN GROUP)

Austin, TX

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Provide Fortune 500 companies individualized marketing services to facilitate a go-to-market strategy. My administration services allowed leading professional companies to engage in individualized B2B/B2C compliance framework in a structured, auditable, and transparent way, consistent with their own internal compliance obligations and professional ethical standards.

In my role, added 2000+ new dealers over 3 years.

  • 8% increase in Associate Dealers

  • 43% increase in large Direct Dealers

  • Trained 25,500+ external tire employees

  • Awarded $750,000+ eDollar Rewards

  • Grew company profitability from $450M to $965M net in 4 years

2009-2012

Publisher/Managing Director

  • Technical advisors for $4 Billion Aftermarket Automotive Industry

  • $800K New Business Advertising & Product Placements for Television Program

  • Created digital business plan with 100% growth rate for Extreme Media Publishing Company

TOYO TIRE U.S.A. CORPORATION

Cypress, CA

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Developed premium eLearning professional training site for tire dealers to study, train, and educate end user of Toyo Tire products. This site was designed to improve corporate bottom line sales results. Reported directly to Sr. Director Marketing, with direct support/marketing responsibilities to 25 in-field sales professionals. Served as communications liaison between Technical, Sales, Executive, Customer Service, Accounting, and Legal Departments.

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  • Developed Point-of-Purchase/Ad Builder/Print/Radio, Internet advertising collateral material.

  • Oversaw the multi-year site development for efficiency of scale by outsourcing end product and saved $1M to company bottom line.

  • Managed successful P&L Co-op budget of $3M program. 

  • Directed design and development of service marketing programs including all forms of dealer collateral promotional materials (Product Literature, Sales Brochures, Product Sell Sheets, and Product Data Books).

  • Created Toyo Tires Connect Magazine, a trade publication for dealers. (Davey Award for 2013-2017 Best Design, Content, Interactive display).

  • Produced bi-weekly internal communications newsletter for 2500+ employees and executive staff at four satellite offices. 

  • Developed and implemented all New Product Training videos with outside Creative Agencies.

  • Conducted associate product training for all new hires within the company.

  • Marketing representative on all assigned product launch committees to streamline information to departments ensuring new product development and bring-to-market strategies.

  • Increased dealer support by adding over 2000+ new dealers in three years. 8% increase in small Associate dealer and 43% increase in large Direct dealers. 

  • Exceptional oral and written communication skills for both print, advertising, and digital media campaigns.

  • Executed promotional activation/design and management of yearly trade shows (SEMA, PRI, NAIAS, Mid-America Truck Show).

  • Responsible for providing field staff/executive management staff with training materials, company presentations, and activation awards.

  • Able to multi-task while being highly detailed oriented.

  • Company grew from approximately $450M in net revenue to nearly $965M net revenue in four years.

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IMPULSE MARKETING & MEDIA

Huntington Beach, CA

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Held a pivotal role in small boutique marketing, sales, and editorial agency, and was the primary technical adviser to the $4 Billion automobile industry. Myself and my team provided a variety of technical responsibilities in small businesses to gain additional exposure to that automotive aftermarket.

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  • Recognized as Extreme Media's Full-Service Boutique Agency. Provided marketing, communications, editorial, advertising sales consultants, digital media exposure for its two premium placed outdoor lifestyle print and online publications.

  • Increased digital and print advertising revenues 75% in two years.

  • Autonomous control, sponsorship sales ($800K per season), marketing, product placements, and technical advisers for two seasons (10 episodes per), WATV Productions (Off Road Overhaul) television show previously aired on The Outdoor Channel.

  • ​Independent contractor for Jackson Dawson Communications Agency working exclusively on Toyota Motor Corporate account, specifically the EnTune media touch and play system.

  • Independent contractor for Motor Media Inc. selling SEMA Trade Show sponsorship packages, ProPledge warranty assurance programs, and SEMA eNews trade publication. 

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2006-2008
Marketing Director

HALSON MEDIA GROUP

Fountain Valley, CA

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Championed the restructure of two uniquely positioned niche print publications going through a transition from traditional print media to digital assets. Structured social and mobile media platforms.

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  • Operated and controlled yearly P&L responsibilities of $4M.

  • Direct management of 10 full time employees and upwards of 20-30 contracted employees for unique experiential activation's at marine related trade shows, empirical testing events, and cross-platform automotive branded events.

  • Transitioned Print Publications to Shared Digital Media Platforms.​

  • Positioned social media platforms and increased overall revenue 8% and social engagement by 10% with strategic marketing partners and national-chain based retailers.

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SOURCE INTERLINK / PETERSEN PUBLISHING

Anaheim, CA / Los Angeles, CA 

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Appointed to oversee the creation of four new monthly print publications and lead editorial content on five other existing publications and digital properties. Managed $9.5M business unit and oversaw 45+ full time employees in three satellite offices.

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  • Responsible for editorial content/art direction of nine nationally known print and digital online publications. (Truckin', Diesel Power, 8-Lug Diesel Truck, Off-Road, Sport Truck, Mini Truckin', etc.) 

  • Promoted three times in six years, (Feature Editor, Editor, Editorial Director).

  • Introduced to digital media and social networking at internet infancy.

  • Streamlined editorial, production and art departments for efficiency of scale.  

  • Increased print newsstand revenues by 65% with an ABC-audited #1 print publication to an average of 210,000 paid circulation per month.

  • Oversaw Marketing Team with creation of three nationally known consumer-marketed events.

  • Marketing activation, cable television, lead generation, DVD creations.​

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1994-2006

Editorial Director

2012-2017

Sr. Marketing Manager Dealer Support

  • Provide hourly professional consultation

  • NDAs signed for compliancy issues

  • Consultations are Marketing, Product related

  • Best case Go-To-Market plans (B2B, B2C)

  • Increased Social Media revenue by 8% / 10% Social Engagement

  • P&L responsibilities of $4M

  • Managed 10 full time / 20-30 contracted employees

  • Managed $9.5M business model with 45 direct report employees

  • Increased newsstand print revenue 65% and managed #1 automotive newsstand publication

  • Oversaw Marketing team

CarMD/INNOVA ELECTRONICS

Irvine, CA 

Responsible for marketing direction of CarMD & Innova Electronics, a leading provider of aftermarket automotive diagnostic business SaaS solutions, digital automotive platform services and data licensing for all vehicles 1996-current. I interact with all facets of the company (CEO, CFO, Director of IT, VP of Sales, VP Product Development) to insure company's marketing direction and to further the brand identity of the company's products.

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  • Collaborated and executed all company's experiential marketing efforts at industry trade events.

  • Supervise and direct management responsibilities for three direct reports and three in-field support personnel.

  • Defined company brand and promotion of the relaunch of company's CarMD.com and Innova.com website as well as establish company cultural ideas and goals.

  • Created multiple marketing collateral printed/digital assets for Sales Team and individual dealers on an as-needed basis. 

  • Coordinated all weekly, and bi-weekly digital email blasts. Managed Google Ads, SEO, SEM, PPC. 

  • Scripted and directed multiple company video projects for inclusion on all CarMD & Innova social media channels as well as for its retail partner channels. 

  • Instrumental in evaluation, purchase, and entire company training of new CRM system.

  • Collaborate with Project Managers to implement new and modified programs and initiatives.

EDUCATION
EDUCATION
2016-2017
Certificate of Completion

ALL AMERICAN LEADERSHIP ACADEMY

Received certificate of completion in Foundations of Leadership. During this unique year-long program myself and other individuals were broken up into groups focused on creating unique teams of experienced leaders. Emphasis was placed on energy and guidance to inspire both individual and teamwork. 

1988-1994
Bachelor's of Science

CALIFORNIA STATE UNIVERSITY, LOS ANGELES

Actively engaged to earn a degree in Liberal Studies with a Marketing emphasis. During my tenure at CSULA, I participated in numerous marketing focus groups with the outside community as the campus was emerging into the world class educational institution it has become. Myself and the groups I helped lead were active to engage local interests in campus expansion, environmental impact to expansion, and actively marketing to the outside community to encourage higher education. 

1984-1988
High School Diploma

CRESCENTA VALLEY HIGH SCHOOL

Completed general education studies and was highly engaged in what would become part of my future career objectives. I was an honor roll member in Industrial Arts which ultimately led to my future career in automotive journalism and marketing. 

PAST EMPLOYERS
CLIENTS
2019-2020
Certificate of Completion

GOOGLE 

Certificate of completion in Fundamentals of Digital Marketing. I honed and renewed my digital marketing skills to further encompass more refined approaches to Search Engine Optimization, Search Engine Marketing, Pay-Per-Click, and Email Marketing Campaigns.  

2016-2017
Certificate of Completion

ALL AMERICAN LEADERSHIP ACADEMY

Received certificate of completion in Foundations of Leadership. During this unique year-long program myself and other individuals were broken up into groups focused on creating unique teams of experienced leaders. Emphasis was placed on energy and guidance to inspire both individual and teamwork. 

1988-1994
Bachelor's of Science

CALIFORNIA STATE UNIVERSITY, LOS ANGELES

Actively engaged to earn a degree in Liberal Studies with a Marketing emphasis. During my tenure at CSULA, I participated in numerous marketing focus groups with the outside community as the campus was emerging into the world class educational institution it has become. Myself and the groups I helped lead were active to engage local interests in campus expansion, environmental impact to expansion, and actively marketing to the outside community to encourage higher education. 

1984-1988
High School Diploma

CRESCENTA VALLEY HIGH SCHOOL

Completed general education studies and was highly engaged in what would become part of my future career objectives. I was an honor roll member in Industrial Arts which ultimately led to my future career in automotive journalism and marketing. 

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SKILLS
SKILLS

Microsoft Word - Advanced

Microsoft Excel - Proficient

Power Point - Advanced

Adobe - Proficient

LMS CourseMill - Advanced

SAP / SalesForce - Proficient

HOBBIES & INTERESTS
EXPERTISE
LIVE MUSIC

As an unabashed live music fan, I love most things rock 'n roll. Everything from my all-time favorite band, 311 to classic rock greats, Rush, AC/DC, The Eagles, Foo Fighters, Green Day, and numerous others. But the best is seeing any of these amazing bands live. Cover bands playing these acts extraordinary songs are also a lot of fun as well.  

COMPETITIVE SPORT BOWLING

Yes I know. Bowling right? It's a beer drinking, redneck sport right? Well it may have been at one time, but now for people like me, it is just as competitive as any other sport us wanna be professional athletes wish we were. When not working, most nights of the week and every Saturday, one can find me at the local bowling alley still trying in vain to roll that perfect 300 game.  

USC FOOTBALL

From a very early age in life, I was predisposed to grow up watching or attending the University of Southern California football games. Now, if I can't attend, I'm known to DVR every game and sit and watch them late at night. The hard part is never to check social media prior to initially watching the games for fear of knowing the outcome. Yes, I'm geeky like that. 

CONTACT
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